Kindle Fire has blazed a trail for Android in iOS-dominated tablet market in 2011, which Amazon has shipped 4.7 million units into the market. Meanwhile, Apple iPad’s share has seen a shrink during last quarter of 2011, 54.7% compared to previous quarter, 61.5%. Source: IDC. In order to compete with the strongest contender – iPad, Amazon slashed Kindle Fire’s price to jaw-dropping price tag – $199. The strategy rings the bell as the figure speaks for itself. Kindle Fire turned out to be the best-Android-seller in 4Q2011, 16.8% by outpacing Samsung which grabbed mere 5.8% of tablet market share despite of its ever-shrinking tablets production.
- 4Q2011 Tablets Market Share. Source: IDC
At just $199, Kindle Fire is a notch above all other Android-powered tablets in the market in terms of affordability. It looks simple, not revolutionary but functional. At this price range, you would wonder does it promise similar functions found on most tablets. Kindle Fire is lack of camera, 3G connection, GPS or Bluetooth, gyroscope, and even mic. And its housing looks plasticky. But Kindle Fire is no ordinary contender to iPad. It sports 7″ multi-touch display (1024 x 600) and dual-core processor, running customized Android 2.3 Gingerbread, allowing user to access iTunes-matching contents, and above all, it’s still the cheapest tablet!
Given to that, IDC forecasts Android-powered tablets to overtake iPad in 2016 due to massive participation of low-cost vendors from Android. Based on sales figure reported by Tim Cook, CEO of Apple and the launch of the new iPad however, it is clearly a tough war ahead.
If you’re going to buy a Kindle device , ebooks or accessories, while at the same time looking to help support iVergeD for everything you’ve come to enjoy here, then please consider ordering from this link to Amazon.com’s Kindle shopping page
